Amazon and Google aren't playing nice over the holidays.
On Tuesday, Google said that it's pulling YouTube from Amazon's streaming devices, the FireTV and Echo Show. It's the latest adversarial move in an increasingly thorny relationship between the two tech giants, which are going head-to-head in hardware, content, cloud services and even digital advertising.
YouTube will be off Amazon's devices starting Jan. 1, meaning consumers in the market for a streaming gadget over the holidays may instead choose one from Roku, Apple or Google. A Google spokesperson attributes the cut-off to a "lack of reciprocity" from Amazon.
The e-commerce giant has long refused to sell many of Google's hardware products, including its Chromecast streaming device, Home smart speaker and, more recently, its Nest security offerings (though one version of its Nest thermostat is still for sale). Amazon also doesn't make its Prime Video content available to Chromecast users.