The 2018 Super Bowl thrilled fans by many accounts, with the Philadelphia Eagles winning the biggest game for the first time, beating the New England Patriots 41-33.
And as much as the game is huge for sports supporters, it is also massive for advertisers, which this year focused on entertaining people over the chest-thumping political stands they made in 2017. With 30-second TV spots going for more than $5 million, advertisers need to get the most out of their investments.
Analytics company iSpot.tv analyzed how the biggest ads did on game day, based on "digital share of voice," which means the total number of times ads were liked, shared, watched and commented on via the big social platforms. The company also looked at TV "impressions," or the number of times households are "exposed" to commercials. It also looked at the advertisers estimated media spend.
Here is the top 10, ranked by how they did online (digital share of voice).
(Other analyses came up with different Super Bowl ad rankings by looking at different metrics.)
1. Lucasfilm — Solo: A 'Star Wars' Story
"I'm going to be a pilot — the best in the galaxy," Han Solo says in this 45-second spot for the next installment of the "Star Wars" movie franchise, effectively a trailer for the trailer, out Monday. It was watched more than 3 million times online on game day and had the highest digital share of voice at 8.84 percent. It also achieved 64.6 million TV ad impressions, against an estimated ad spend of $7.8 million.