According to China's top economic planning body, some local companies are cutting back on their efforts to hire new university graduates.China Economyread more
German Chancellor Angela Merkel has presided over a tumultuous recent period, which for many, has left Europe on the brink.Commentaryread more
Tensions between China and the U.S. are threatening to slow global trade further, threatening some Asian economies.Asia Economyread more
U.S. President Donald Trump's former campaign chairman Paul Manafort was transferred to a detention facility in Manhattan on Monday ahead of an expected arraignment on state...White Houseread more
Airbus recorded orders and options for 123 planes, according to the aviation consulting firm IBA.iQ.Paris Air Showread more
Markets in Asia were mostly higher on Tuesday as investors awaited the start of a closely-watched meeting by the U.S. Federal Reserve, set to kick off later stateside.Asia Marketsread more
Wall Street analysts think Facebook's cryptocurrency payments project will give the company a big boost.Marketsread more
Chinese President Xi Jinping will travel to North Korea this week for a two-day visit, ahead of a possible meeting between Xi and President Donald Trump at next week's G-20...Politicsread more
The Pentagon said that the crew of one of the tankers, the Japanese Kokuka Courageous, found an unexploded limpet mine on its hull following an initial explosion.Politicsread more
China's Alibaba Group on Tuesday said its chief financial officer, Maggie Wu, will oversee the firm's strategic acquisitions and investments unit, as part of a business and...Technologyread more
Despite the popularity of companies like Beyond Meat and Impossible Foods, meat consumption around the world continues to rise.Food & Beverageread more
Facebook officials, in their public statements and congressional testimony, have downplayed any role the social networking service may have had in electing President Donald Trump.
Yet the company's own marketing materials say its political targeting technology significantly boosted the U.S. presidential campaign of another candidate in 2016.
In a section of its website dedicated to what it calls "Success Stories," Facebook touts how effective its targeting technology was for the candidacy of Gary Johnson, the presidential nominee of the Libertarian Party.
Data shared on the page provides a strong indication that Facebook believes its political targeting tools can create positive results for an American running for national office.
According to the promotional page, Facebook's political targeting tools gave Johnson "a 6.8-point lift in favorable opinions" and "3.5 times as many donations in three months, compared to (the) entire 2012 campaign," in which Johnson also ran for president.
The Facebook post also quotes Anthony Astolfi, creative director at IVC Media & director of digital advertising of Johnson's campaign, as follows:
What's more, the page provides specific details on how a political campaign can use Facebook to boost its chances of success.
"The Gary Johnson for President camp created custom audiences based on people who visited the candidate's website, and then created lookalike audiences from those website visitors and people who purchased campaign merchandise. They also targeted Facebook's native political ideology clusters (which range from "Very Conservative" to "Very Liberal"), people interested in Hillary Clinton or Donald Trump, and people likely to engage politically.
"The team used Facebook's full suite of political targeting options to ensure their ads reached the right people," the promotional page says.
That assessment echoes what Brad Parscale, the digital director for the 2016 campaign of President Donald Trump, said on a 60 Minutes broadcast last October, when he credited Facebook with playing a major role in Trump's electoral success.
Late last week, however, Facebook vice president of ads Rob Goldman said that the indictments of a group of Russian individuals and propaganda organizations indicated that their main purpose was to sow discord among Americans -- not to elect Trump.
Similarly, Facebook General Counsel Colin Stretch, in his testimony before Congress last Nov. 1 and in written replies to a Senate Committee made public last month, gave no indication that the company believes it helped elect Trump.
Yet if Facebook has enough data to back a claim that it boosted the campaign of Johnson, who received just 3.27 percent of the popular vote in 2016, it may have had a similar impact on Trump's candidacy.
Facebook did not immediately respond to a request for comment.