Researchers are working to understand why people land at one college over another. Not too many people, it turns out, make their decision based on price.
Just 7.5 percent selected a school because it was affordable, according to the Strada-Gallup Education Consumer Survey. (Last year, more than 85,000 people ages 18 to 65 were interviewed.)
Location is the most common major reason students choose a school, with 28 percent of respondents listing it as such. School reputation and fit was a deciding factor for another 20 percent, while 19 percent said they landed at their school because they believed it would lead to a good job or career. Another 5 percent chose their college because they received financial aid or scholarships.