The chief executive of Cambridge Analytica claimed his company ran all the digital operations for the Trump campaign, according to a new report from UK's Channel 4.
The new article and video were posted Tuesday afternoon. The CEO, Alexander Nix, was suspended with immediate effect, the company said.
In the video posted by Channel 4, Nix is heard saying that the company did much of the work behind Trump's campaign, which resulted in a shocking upset victory over Hillary Clinton in November 2016.
"We did all the research, all the data, all the analytics, all the targeting," Nix says on the video. "We ran all the digital campaign, the television campaign, and our data informed all the strategy."
In a statement, Cambridge Analytica, which worked on Facebook ads for the Trump campaign, said it "never claimed" it won the election for the president. "This is patently absurd," the company added. "We are proud of the work we did on that campaign, and have spoken in many public forums about what we consider to be our contribution to the campaign."