The willingness of health care institutions to work with Apple is a big deal, given the slow pace of change in medicine relative to other sectors. But what's more important about Apple's moves into the space is the mission behind it.
"Doctors put patients in charge," Apple's news release reads.
"We view the future as consumers owning their own health data," Apple Chief Operating Officer Jeff Williams, said in a recent interview with CNBC.
It might not seem like it, but that's a truly revolutionary idea.
That's because for years, patients have been putting doctors in charge -- and not the other way around. And the system has encouraged it.