"The market pullback and the post Facebook-Cambridge [Analytica] aftermath has been the 'one-two punch' of bad news that has scared the bulls," GBH Insights' Dan Ives told CNBC. "With tech leaders such as Amazon under attack on a daily basis from Trump, and Facebook going through a white knuckle period, as well as the social media names post the Cambridge debacle, this has been a worrisome period for tech investors."
President Donald Trump hit Amazon again Monday, echoing his earlier comments that the e-commerce giant is shirking tax obligations and hurting the postal system.
Amazon, Google and Netflix all sank to roughly 16 percent off 52-week highs Monday. Microsoft and Apple fell to roughly 9 percent off their 52-week highs.
"We believe this is more of a pullback rather than the start of a broader game changer direction for tech stocks," Ives said.
The coming weeks will be a "hand-holding time for tech," he said.
Still, the S&P tech sector is the top-performing sector year to date, gaining less than a percent so far in 2018.
Disclosure: CNBC parent NBCUniversal is an investor in Snap.