Starbucks is about to change how you drink coffee, again.
With half of the coffee chain's customers now opting for cold beverages, Starbucks
' latest innovation looks to solve a longtime problem. Customers can order an iced cappuccino or latte, but the drink was missing one key element: the foam.
After years of development, Starbucks rolled out Cold Foam nationally on Tuesday.
Cold Foam adds a layer of creaminess and natural sweetness to cold beverages, as well as a distinct texture. It will be featured on three of Starbucks' cafe drinks — Cascara Cold Brew, Blonde Iced Cappuccino and Cascara Nitro Cold Brew — but it can be added to any beverage for 50 cents.
Starbucks is hoping the innovation will win over customers and boost sales. The company has struggled over several quarters with weak U.S. sales. The slump, which includes slowing sales of its once popular line of Frappucinos, has left some wondering if the company can stand up to ongoing craft coffee competition and dissipating customer loyalty.