Papa John's isn't pulling any punches with its first new advertisement since its founder John Schnatter was ousted as chairman last month.
On Friday, the beleaguered pizza chain published a video on social media that addressed outrage customers expressed following comments made by Schnatter in November about the National Football League and, more recently, his use of the N-word on a conference call that came to light in July.
"You expected better from Papa John's," says the video, which was posted on Facebook and Twitter Friday afternoon. "So did we."
The video contains actual customer Tweets that call out the pizza chain over Schnatter's remarks and demand Papa John's change its policies if it wants their business back.
"Right now, we're reviewing our culture from top to bottom and meeting with our communities to learn how we can be better," the company wrote on Twitter. "We fully intend to earn back your trust through action."