Buybacks have gotten a bad rap from both Republicans and Democrats. But stocks would be trading at a massive discount without them.Marketsread more
Fiat Chrysler and France's Renault could soon partner up to take on the sweeping changes to the global auto industry, according to a report in the Financial Times. The...Autosread more
Microsoft shares have gained 133% since November 2015, outperforming a tech "basket of unicorns" over that stretch.Technologyread more
The president's state visit comes amid tensions with carmaker Toyota over potential auto tariffs. Trump has repeatedly threatened Japanese and European carmakers with tariffs.Traderead more
The IRS is about to release a new draft of Form W-4, which will more closely reflect the changes stemming from the Tax Cuts and Jobs Act. For workers, that means they'll need...Personal Financeread more
When commercial real estate investor Manny Khoshbin spent $2.2 million on the fastest production car in the world, he had no idea it would very quickly also become the...Autosread more
The Mega Millions jackpot has spilled over $400 million. It would be the ninth largest winning since the game began in 2002.Personal Financeread more
Trump was speaking at a meeting of Japanese business leaders in Tokyo during his state visit to Japan on Saturday.Marketsread more
The biggest U.S. gasoline price surge in years is running out of steam just in time for the start of the summer driving season.Energyread more
The federal minimum wage has remained $7.25 per hour since 2009. But several states, and even some companies, have since taken matters into their own hands to pay employees a...Workread more
Stocks rose on Friday, but notched weekly losses as investors worried the U.S.-China trade war is hurting economic growth.US Marketsread more
New Balance will put cameras around a booth in New York City to scan the streets in order to find people who look unique or different to the norm.
It's part of a marketing campaign called "Be The Exception," according to a report on Fast Company, and people it identifies as looking different will be offered a free pair of its $89.95 Fresh Foam Cruz Nubuck sneakers on Monday, the start of New York fashion week.
New Balance worked with agency VML to scan crowds of people collect data about fashion trends in the weeks running up to the New York event, but the cameras around the booth in Soho will use machine learning to find anomalies to these trends.
New Balance called this "real time exception spotting" in a statement emailed to CNBC. It does not use facial recognition technology and data will be anonymized and aggregated, and the company might use the information to inform its new products, Fast Company reports.
When fashion week comes to town, trendsetters wear their best outfits in the hope of featuring on the street style pages of glossy magazines and of course on Instagram. But New Balance wants to find people going against those trends.
"The idea is to celebrate people who go left when everybody else is going right," New Balance's director of global marketing Allie Tsavdarides told Fast Company. The company will also use the new technology in Toronto, Stockholm and Madrid this fall.
New Balance launched its latest marketing line "Fearlessly Independent Since 1906," in February, to show its "non-conventional values," and presumably differentiate itself from newer companies such as Nike and Adidas. Its vice president of Global Marketing Chris Davis explained in an online statement at the time: "Today's society is often defined by conformist actions and we believe consumers are looking for authentic, real brands that defy convention."
The company's 840v2 shoe made it on to Vogue's list of ugly-chic "Dad sneakers" to wear to music festival Coachella. Sneakers are having a moment, according to data from NPD Group, with sales of women's sneakers up 37 percent in the U.S. last year. Meanwhile, sales of high heels were down 11 percent.
Privately-owned New Balance reported sales of $4 billion in 2017.