With more than 25,000 stores worldwide, it may seem like Starbucks has left no country unclaimed, yet Italy is uncharted territory for the coffee giant — until now, that is.
Starbucks opened a Roastery location in Milan Thursday, marking its first foray into Italy.
Roastery locations are far from the typical Starbucks store. Designed for a more upscale experience, rather than catering to those looking to get their quick caffeine fix.
There is a coffee roasting facility inside the store and customers can choose a wide array of items from alcoholic beverages to pizza.
Howard Schultz, who stepped down as executive chairman in June and is now chairman emeritus, was cautious in entering the Italian market — choosing to open with the experiential-based store and working with multiple local partners.
"We are not coming here to teach Italians how to make coffee, we're coming here with humility and respect, to show what we've learned," he said last year when announcing the new venture.