Organizers claimed that nearly 2 million Hong Kong protesters took to the streets Sunday in a rally to demand the city's top official resign a day after she suspended — but...China Politicsread more
Heavy rains caused unprecedented delays in planting this year and contributed to record floods across the central United States.Agricultureread more
Stocks in Asia traded mixed on Monday as investors await a U.S. Federal Reserve meeting set to happen later in the week stateside.Asia Marketsread more
Although Cook did not mention companies by name, his commencement speech in Silicon Valley's backyard mentioned data breaches, privacy violations, and even made reference to...Technologyread more
In the survey, 66% of Democratic primary voters say they'd be enthusiastic or comfortable about Biden as their nominee to take on President Trump in the 2020 election. Just...Politicsread more
U.S. ambassador to Israel David Friedman called the gesture a "birthday present" to Trump, who turned 73 on Friday.Politicsread more
The outlook for Germany's economy and political stability are more uncertain than ever, writes Michael Ivanovitch.World Economyread more
Hong Kong democracy activist Joshua Wong walked free from prison on Monday after serving nearly five weeks for contempt of court, pledging to join a mass protest movement...China Politicsread more
The agreement, which is on the framework for the plan of adjustment, provide for more than a 60% average haircut for all $35 billion, a 36% haircut on pre-2012 general...Bondsread more
Target's registers were down on Saturday for several hours preventing customers from checking out.Retailread more
The newspaper wrote that Goldman's executive are hoping CEO David Solomon's changes to a firm that historically thrived in investment banking and trading will boost its...US Marketsread more
Papa John's is hoping to set a new tone for the brand by debuting an ad campaign, the first since its founder John Schnatter was ousted as chairman in July.
On Tuesday, the company revealed the 60-second TV commercial, dubbed "Voices," which features 24 Papa John's employees, managers and franchisees talking about their experiences with the brand.
"You've heard one voice at Papa John's for a long time. It's time you heard from all of us," says the ad, cutting together voices from several franchisees.
The new advertising replaces Schnatter's image, which has long been central to the company's marketing and signage, with the other faces of the company.
Papa John's sales are in trouble. Schnatter started a very public feud with the company's board after they forced him to step down as chairman after it was revealed he had used the N-word on a conference call in May. That incident, and another in November, when he criticized the National Football League, has chased customers away.
The pizza chain's same-store sales in July took a 10.5 percent hit, and that could just be the beginning. Papa John's said in early August that customer sentiment continued to sour and the company and its franchisees were bracing for weaker sales and possible store closures. According to recent checks by Stifel, sales at restaurants open at least 12 months have continued to decline in the third quarter, and are estimated to be down 10 to 11 percent.
"Clearly, we want to put this in front of as many consumers as possible, as quickly as possible," Melissa Richards, vice president of global brand strategy for Papa John's, told CNBC.
In the wake of these troubles, the beleaguered pizza chain hired Bozoma Saint John of Endeavor Global Marketing, who assisted Uber during its campaign to revitalize its image last year. The hope was Saint John would do the same for Papa John's.
Endeavor brought on Ramaa Mosley, a 20-year veteran of the film industry, to interview more than 60 managers and franchisees at Papa John's annual global franchisee conference about their experiences with the brand and direct the advertisement.
Mosely is the first female director to take on a Papa John's commercial, Richards said. Going forward, the company has announced that all future projects must include at least one bid from a woman.
The 60-second spot is expected to air on Saturday during the Texas A&M college football game against Alabama. The ad will also be shown during the season premiere of "This is Us" next Tuesday as well as during "Chicago Med" and "Empire" next Wednesday and during "How to Get Away with Murder" next Thursday. These television programs are incredibly popular and draw in a large number of viewers, particularly for season premieres.
In addition to the television commercial, Papa John's is expected to release four vignettes featuring several managers and franchisees on its social media accounts.
This will be the second social media campaign created by Papa John's in the wake of its founder's departure. Last month, the company published a video on Facebook and Twitter that addressed customers' outrage. The video used actual customer Tweets that called out the pizza chain over Schnatter's remarks and demanded Papa John's change its policies if it wants their business back.
"You expected better from Papa John's," says the video, which was posted on Facebook and Twitter. "So did we."
Representatives for Schnatter did not immediately respond to CNBC's request for comment.
Shares of Papa John's were flat during in afternoon trading Tuesday, but have cratered more than 17 percent since January.
Disclaimer: Comcast is the owner of NBCUniversal, the parent company of CNBC and CNBC.com. NBC Universal broadcasts "This is Us" and "Chicago Med."