Designer Rebecca Minkoff: We're willing to 'take a hit' on tariffs, not looking to raise prices

Key Points
  • Rebecca Minkoff is feeling the effects of the latest tariffs, but she says she's not planning to inflict pricing pain on her customers.
  • Her handbags are made in China.
  • She says the brand is working aggressively to figure out what to do about moving things elsewhere.
Rebecca Minkoff dressing rooms decked out with new technology

Fashion designer Rebecca Minkoff is feeling the effects of President Donald Trump's tariffs, but she told CNBC on Friday she's not planning to inflict pricing pain on her customers.

Minkoff's handbags are made in China and are subject to the new tariffs.

"We're not looking to raise prices. I think we're willing to take a hit because it's not fair to pass off this punishment to our customer," she said on "Closing Bell."

Earlier this week, Trump announced 10 percent tariffs on $200 billion in Chinese goods. The duties will rise to 25 percent on Jan 1. Beijing retaliated with tariffs on $60 billion worth of American products.

"We are working aggressively to figure out what we're going to do to move things elsewhere," Minkoff said. "It's going to take us a little bit of time to figure that out."

The designer, who also has a line of accessories, footwear and apparel, has four U.S. retail stores, nine international locations and is distributed in over 900 stores around the world.

At the end of August, Minkoff traveled to Washington, D.C., to testify at the public hearings held by the Office of the U.S. Trade Representative.

In that testimony she talked about the challenges of doing business in China and the problems with intellectual property theft. However, she insists the tariffs on leather handbags will only hurt American brands and American consumers.

"The tariffs punish the wrong people, including the American consumer, and leave the playing field wide open for bad actors to continue to sell fake products using our IP," she testified.

While Minkoff is trying to hold prices down and absorb the costs, retailers including Target and Walmart are warning about possible price hikes.