Microsoft has not had a tremendous quarter. But it has still succeeded in regaining a coveted title: most valuable public U.S. company by market cap.
And even though Microsoft's product announcements still might not rivet the public like Apple's keynotes, the company has moved forward in measurable ways in 2018, following years of transition under CEO Satya Nadella.
Nadella's Microsoft, which has prioritized things like the cloud, open-source software and cross-platform services and has de-emphasized Windows, was arguably synthesized in a remark he offered in an interview with CNET. "You join here not to be cool, but to make others cool," he said.
It's now been one month since Microsoft captured the most-valuable-public-company title from Apple. This is the first time Microsoft is ending the year as the world's highest valued public company since 2002.