Office messaging app Slack is changing its logo because it says the current one "pained" the company and was "simply awful."
It will no longer use the colorful hashtag that it used when it launched in 2013 and has instead designed a four-color logo using lozenge and speech bubble shapes.
While the company says it liked elements of its original logo, its 11 colors made it very easy to get wrong, the firm said in a blog post Wednesday.
"If placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18-degree rotation), or with the colors tweaked wrong, it looked terrible. It pained us … Simply awful," the post, authored by Slack Team, stated.