"It's incredible what they've done and what Jeff Bezos has been able to do," said Patriots long snapper Joe Cardona. "Amazon's starting to get a hammerlock on all kinds of different markets," said the Rams' Austin Blythe. "I should have bought Amazon 15 years ago," said teammate Jake McQuaide, "but now it's too late, we missed the boat, we have to figure out what the next one is."
"Right now Amazon, they're killing it," said Patriots running back Rex Burkhead. "It seems like they're taking over the world."
A distant second was Apple, mentioned by players on both teams. Blythe loves Apple products, but he did have a direct message for CEO Tim Cook. "Do not let people use FaceTime to spy on their friends and family," referencing the well-publicized bug this week.
Other picks included Walmart, Ralph Lauren and Nike. Rams wide receiver Josh Reynolds chose Chick-fil-A, saying: "If I were the CEO, I'd have them open on Sundays." He even admitted he ate some this week in Atlanta ahead of the big game.