Facebook Vice President David Marcus is the face of the company's Libra digital currency, but the original driving force was a 26-year-old female corporate-development...Technologyread more
Amazon's new policy for account suspensions doesn't go far enough to protect sellers from potentially unfair and wrongful suspensions, merchants say.Technologyread more
There is no end in sight to the Boeing 737 Max grounding after two fatal crashes, prompting airlines to rethink their growth plans.Airlinesread more
After a year of flooding, Midwest farmers face a stifling heat wave that's spreading across the U.S.Weather & Natural Disastersread more
On Saturday, Disney's Marvel Studios announced its upcoming slate of superhero films during a panel at San Diego Comic-Con.Entertainmentread more
Moving lots of data to a public cloud over the internet can take months or years. CNBC got an inside look at how AWS transfers data to the cloud for its clients.Technologyread more
A quarter of the S&P 500 companies report earnings next week, and that could buffet the market as investors await the July Fed meeting.Market Insiderread more
Iran's Revolutionary Guard claims a British tanker it still holds, Stena Impero, failed to follow international maritime rules.World Newsread more
"It troubles me that the most important political office in the world is becoming the face of racism and exclusion," Kaeser said in a Twitter post.Politicsread more
Silver's rally could be losing its shine after the precious metal reached its year-to-date high, futures experts warn.Futures Nowread more
Some 40% of Americans would struggle to come up with even $400 to pay for an emergency expense. Just how are so many Americans so short on cash? Blame debt.Personal Financeread more
If a brand is looking to target teenagers, it should be reaching out to them through Instagram.
People in Gen Z, born between 1997 and 2012, "overwhelmingly prefer" when brands contact them on Instagram rather than through other social media channels, according to a new survey from analysts at Piper Jaffray. Seventy percent of respondents said they preferred Instagram for brand engagement.
It's a strong sign for Instagram's budding shopping product, where brands can insert links to buy products that are advertised on the site. Facebook, which owns Instagram, gets a cut of the revenue.
Instagram in general is extremely popular among teens, with 90% penetration among 14-to-18-year-olds, according to the report.
Snapchat comes in second place for branding,with just under 50% of teens preferring that brands use it to reach out to them. Twitter and Facebook fared much more poorly, coming in behind email (about 38%), text messaging (about 35%), and website ads (about 30%). Only 20% of teens preferred hearing from brands on Twitter, and only about 12% preferred Facebook.
Piper Jaffray asked 8,000 teens, with the average age of 16, across the United States about their spending habits, branding preferences and behaviors. The study's results come just after Instagram rolled out its checkout option on March 19, which allows consumers to purchase products without leaving the app.
The survey comes just over half a year after Instagram first began allowing users to directly click on links to purchase items through the app.
"Shopping is more than an errand – it's also about what you discover along the way," Instagram said in a statement when it first introduced shopping through the app. "For many people on Instagram, shopping is an entertaining way to get inspired and connect with new and interesting brands."