Treasury Secretary Steven Mnuchin is raising red flags ahead of Facebook's proposed cryptocurrency launch.Marketsread more
Some White House officials expect the Cabinet secretary, who has known the president for years, to depart as soon as this summer.Politicsread more
David Marcus, the head of Facebook's digital currency project, said the company expects Libra will drive more advertising revenue for the company.Technologyread more
Epstein is accused of sexually exploiting dozens of underage girls from 2002 through 2005 at his New York and Florida residences. He is a former friend of Presidents Donald...Politicsread more
When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel...Retailread more
Amazon workers in Minnesota and Germany are striking as Prime Day kicks off, in a stand against working conditions and wage practices. The action in Minnesota represents the...Retailread more
The Food and Drug Administration "stands ready" to start reviewing e-cigarettes amid a teen vaping "epidemic," acting Commissioner Ned Sharpless said Monday in a statement.Health and Scienceread more
The Guggenheim CIO says he had been approached by the White House about possibly joining the Federal Reserve.The Fedread more
Joe Lonsdale says his fellow Palantir co-founder Peter Thiel was "courageous" for speaking out against Alphabet's Google.Technologyread more
Wall Street analysts say it is increasingly possible the Trump administration will try using a stronger weapon in the currency wars than just presidential tweets.Market Insiderread more
In his prepared testimony for Tuesday's Senate banking committee hearing, Facebook's David Marcus tells lawmakers that the Libra currency will be secure.Technologyread more
A long time ago in a galaxy far, far away…
Even if you've never seen a "Star Wars" film, you know the phrase.
George Lucas' space opera is a cornerstone of the modern film industry and a cultural phenomenon around the globe. In the U.S., the 10 films in the "Star Wars" franchise have grossed more than $4.5 billion since the first one in 1977. Outside the U.S., it's garnered more than $4.6 billion, according to Comscore.
While "Star Wars" was an instant sensation with American audiences, there's one place it hasn't quite had the same success — China.
"The original 'Star Wars' trilogy wasn't shown in China," said Paul Dergarabedian, senior analyst at Comscore. "So, while a lot of people around the world were having their formative cinematic experience within that 'Star Wars' universe, in China that just wasn't happening."
China's strict ban on Western cultural influences meant that the only films shown in the country were produced by the government. So, "A New Hope," "The Empire Strikes Back" and "Return of the Jedi" were also not shown in cinemas there.
"In 1977, when the first 'Star Wars' was released, China was still at the tail end of the Cultural Revolution," said Michael Berry, UCLA professor of contemporary Chinese literature, Chinese cinema and popular culture in modern China. "So, they were watching model operas and propagandist films about socialism and workers and peasants and soldiers. And so, it was a very, very different universe."
"If you want to talk about a galaxy far, far away, that was it," he said.
It wasn't until decades later, when creator George Lucas decided to revisit the Skywalker saga that China had relaxed its restriction on foreign films and allowed a designated number into the country.
However, without a connection to the original "Star Wars" saga, ticket sales in China for prequels were extremely anemic. "The Phantom Menace" earned $4.1 million. "Attack of the Clones," released in 2002, earned $5.4 million and 2005's "Revenge of the Sith" garnered around $9.1 million.
In the U.S. the three films hauled in more than $1.1 billion, according to Comscore.
Lucasfilm, Lucas' company, was purchased in 2012 by Disney. Since then, company has sought to connect Chinese audiences with the iconic franchise. However, the disconnect remains, as sequel films have had limited resonance with moviegoers in the country.
Future trilogies that are in the works could do better as these new stories won't be linked to the old canon and, therefore, could be more enticing to Chinese audiences.
"I think Chinese audiences are building up an appreciation for [the sci-fi] genre," Berry said. "So, I definitely think there is an opportunity for [Disney] to succeed, but I think they just have to do it on their own merits. They can't count on the brand name, per se, as much as American audiences."