How Tim Hortons became a coffee shop darling in Canada but not in the US

Why Tim Hortons is struggling in the U.S.
Why Tim Hortons is struggling in the U.S.

Tim Hortons is Canada's one-stop shop for coffee, breakfast, lunch and doughnuts.

In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes.

In 2015, the last year Tim Hortons made its store count publicly available, there was one Tim Hortons location for every 9,800 Canadians — proving just how beloved the brand is among Canadians. But this success is quickly becoming a problem.

The company needs to expand elsewhere, and the U.S. has long been a target. But it's struggled there for decades, which raises the question: why can't this Canadian icon win over its southern neighbors?

Watch this video to discover why Tim Hortons has so far failed to flourish in the U.S. like its rivals Starbucks and Dunkin'.

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