Apple made a lot of announcements on Tuesday, but the highlights were probably a few pieces of new hardware including three models of iPhone, a new iPad, and the Apple Watch Series 5.
I had a chance to take a look at all of them after the show and have a few quick takeaways.
Apple is putting its focus on the things people care about: price, battery life and cameras.
The iPhone 11's list price is $699, which is $50 cheaper than last year's equivalent, the XR. Apple also promises an hour more of battery life, making it the longest-lasting iPhone ever. The iPhone 11 Pro promises 4 hours longer battery life than the iPhone XS, while the iPhone 11 Pro has 5 hours more than the iPhone XS Max.
You get wide angle, ultra wide angle and 2x optical zoom on the Pro models, provided by three different — and all very visible — cameras on the back.
The iPhone 11 doesn't have the optical zoom. But the iPhone 11 can now take portraits of things besides just people since it has two lenses. I also like the front facing camera on all three which can automatically turn into wide angle for fitting more people into a selfie.
They look nice. I particularly like the midnight-green color and the less glossy finish on the iPhone 11 Pro and iPhone 11 Pro Max.
I wish there was reverse wireless charging to charge AirPods -- a feature that was rumored but was never mentioned. I like that Apple will include an 18W fast charger with the Pro models for faster charging. The cameras look promising in early tests, too.
The new 10.2-inch iPad felt like an iPad Pro. I love the added keyboard support, something the 9.7-inch lacked without Apple's Smart Connector. And you can definitely see and feel the added screen size. Starting at $329, this seems like a no-brainer for most folks who "just need a new iPad."
I'm really surprised Apple didn't announce sleep tracking for the Apple Watch. It seemed like that was definitely going to make an appearance, but maybe it's just not ready yet. But, I do love the new Always on Display. It means you can always see the time and the screen never turns off, but you still get up to 18 hours of battery life (or more if you turn it off.)
An Apple employee I spoke with said it's impossible to go back to an Apple Watch that doesn't have this, so we'll see how true that is. I like the new titanium finish, and the ceramic one that Apple's bringing back, but they're way too expensive for my tastes, between $850 and $1,300 depending on the finish you want.
Most compelling? The new $199 price for the two-year-old Series 3 Apple Watch. That's a steal.