Here are Wall Street's top e-commerce picks as FedEx sees 100 million more holiday packages than '19

Published Mon, Dec 6 20216:45 AM EST

Frank Holland @in/frank-holland @FrankCNBC

FedEx forecasts Monday will be one of the highest volume e-commerce days of the 2021 holiday season as it prepares to deliver an estimated 100 million more packages than it did from Black Friday to Christmas in 2019. Certain stocks stand to benefit more than others from this e-commerce boom, Wall Street analysts say. Overall, holiday e-commerce will increase an estimated 13% year over year to more than 3.4 billion packages, according to the latest estimate from Ship Matrix . E-commerce adoption appears to only be growing during a holiday season that was supposed to be a return of shopping in stores before reports of an Omicron variant of COVID-19 on the morning of Black Friday . Cyber Week online shopping hit a record $62 Billion a 4% increase over 2020, according to Salesforce . FedEx and UPS are now synonymous with e-commerce. But analysts say there are more ways to play the growing trend. Here are their top picks: Amit Mehrotra, Deutsche Bank: GXO Logistics (GXO) "GXO helps companies readjust supply chains for e-commerce. They are the biggest pure play outsourced provider that helps companies solve supply chain challenges...They operate almost 900 warehouses around the world, and employ almost 100,000 people. Any outbreak could impact labor availability." Kathryn Thompson, Thompson Research Group: WillScott MobileMini (WSC) , BerkshireHathaway (BRK.B) "We see WSC as an all-around winner. This company is more like a REIT exposed to activity in construction and industrial activity, combining higher volumes and predictable long-term revenue. WSC leases out for 2.5 years on average, modular office and storage container units. Against the backdrop of the Omicron variant, an increase in ecommerce further increases demand for units at ports and for retail & wholesale trade." "Berkshire Hathaway is a diversified way to play for potential increased 'nesting' against the backdrop of Omicron. Portfolio companies that benefit include: BNSF (rail/ transport of goods), RC Willey (residential home furnishing)." Brian Nagel, Oppenheimer: Wayfair (W) "We look at Wayfair as one of best options for investors to play continued ecommerce proliferation. Wayfair has emerged as the leading online seller within the home furnishing category and one of the most powerful, innovative operators across ecommerce, broadly. We are optimistic that substantial new customer acquisition that occurred through the pandemic will prove sustainable, thereby allowing the company to connect with an even larger base of consumers." Brian Lau, Wolfe Research: Zebra Technologies (ZBRA) "Zebra has evolved over the last 6 years from a legacy printing and supplies company to a complete workflow automation and digitization solutions provider. Today, approximately 40% of revenue is tied to the Retail/E-Commerce end markets. The company boasts nearly 50% market share in its largest offering enterprise mobile computers, which are used for a variety of applications including proof of delivery/inventory management."

A FedEx Corp. courier prepares packages for delivery during Cyber Monday in the Diamond District neighborhood of New York, U.S., on Monday, Nov. 29, 2021.

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