Barbie movie starring Margot Robbie and Ryan Gosling will be a 'cultural event,' Mattel CEO says

Published Wed, Jul 13 20224:09 PM EDTUpdated Wed, Jul 13 20224:10 PM EDT

Key Points

Mattel CEO Ynon Kreiz said the upcoming Barbie movie starring Margot Robbie and Ryan Gosling will be a "cultural event."
The toy company's Barbie-based film is one of more than a dozen projects Mattel has on the docket, all part of its larger strategy of being an IP company that manages franchises.
Mattel is looking to better control its entertai