When Michigan Gov. Gretchen Whitmer signed the repeal of her state's abortion ban in April, she framed it in terms of competitiveness — a draw for women and for companies.
"If you don't think abortion's about the economy, you might not have a uterus," said Whitmer, a Democrat.
Texas Gov. Greg Abbott sees it as an economic issue too. But he said his state's abortion ban was drawing companies there.
"There's a lot of businesses and a lot of Americans that like the social positions that the state of Texas is taking," Abbott, a Republican, said on CNBC in 2021 after the law was first passed.
One year after the Supreme Court returned the issue of abortion rights to the states, the truth about abortion and the economy is far murkier than either governor portrayed it.
Governors of states that have codified abortion rights are using their laws as a selling point.
In an interview, Massachusetts Gov. Maura Healey said the pitch is resonating.
"We know having heard from employers that this matters to their employees, and Massachusetts is a state where we protect women's access to needed health care," said Healey, a Democrat.
But there is no evidence yet of an influx of workers or businesses resulting from the state's protections of reproductive rights. In fact, Massachusetts is still dealing with population declines.
In New York, where fellow Democratic Gov. Kathy Hochul said in an interview that she has been known to "cold call" CEOs and point out the state's abortion rights, she could not point to any individual companies that bought the pitch.
"I don't have a specific case to point to, but I get their attention," she said.
While some states with abortion restrictions, like Texas, are among the leaders in net in-migration according to Census data, there is no evidence that those laws are a draw.
How workers feel about abortion-ban state employers
Early research suggests that women — and professional women in particular — are paying close attention to state reproductive freedoms — and access to abortions — in deciding where they are willing to live and work. That is potentially crucial in an era of critical worker shortages.
The annual CNBC/Momentive Women at Work Survey, conducted in February, asked 10,728 adults — including 5,420 women — about their views on the developing patchwork of state laws. Younger working women were some of the most motivated by last year's Supreme Court ruling: 32% of working women aged 18-34 said they would not work in a state that limits or bans access to abortion. The survey also said that 18% of working women aged 35-64 and 21% of working women 65 and over were unwilling to move to a state with a ban.
In addition, the survey said 29% of working women that make $100,000 or more per year said they will not work in a state that limits or bans access to abortion, and 23% of women with incomes of $50,000-$99,999 and 21% of women with incomes under $50,000 agreed.
The survey even found that 15% of men would refuse to work in a state with abortion restrictions.
Just 8% of working women and 10% of men said they would only work in a state that does ban abortion.
Health-care cost considerations for companies
For companies, locating in a state that bans abortion could have other costs. Following the Supreme Court ruling, several major employers adopted policies to pay the travel expenses for employers who must leave the state to access reproductive care. They include Amazon, Bank of America, Comcast, Disney and Starbucks. It is too early to quantify those costs, and there is no sign yet of companies factoring them into their location decisions.
While there is no sign of a mass exodus of companies from abortion-restricting states, some firms are dropping some not-so-subtle hints.
After Indiana passed its abortion ban last year, Indianapolis-based pharmaceutical company Eli Lilly issued a statement saying that it was concerned about its ability to attract diverse talent to the state.
"Given this new law, we will be forced to plan for more employment growth outside our home state," the statement said.
In neighboring Illinois, where abortion remains legal, Democratic Gov. J.B. Pritzker was quick to put out the welcome mat.
"I want to make sure that they know they're welcome in Illinois," he said. Â "We treat workers here well."
To make his point in Texas, Abbott specifically called out Tesla and SpaceX CEO Elon Musk as a supporter of his state's "social policies."
Musk attempted to sidestep the political issue.
Site selection consultant John Boyd, Jr., of The Boyd Company said states will need to pay attention to the economic development aspect of the debate, if for no other reason than the fact that some companies are seeking to use the controversy to their advantage as they negotiate with states.
"These companies will use these things for leveraging," he said. "There's always some level of gamesmanship involved."
CNBC's America's Top States for Business study takes the debate into account in the 2023 methodology, with reproductive rights as one of several metrics in the Life, Health and Inclusion category. But the overall rankings comprise 86 metrics in all, including migration patterns as part of the Workforce category.
As these complicated issues play out, experts say, workers will ultimately vote with their feet.
Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.
