A recent panel at Retail Week's annual conference tackled the topic, "The Kate Effect," and that got me thinking about which retailers will be riding Kate's baby's coattails?
Since the Royal Wedding, every retail brand has been praying for Kate Middleton to grace the streets of London with an outfit, a pair of shoes or even just a fly-by visit.
And no wonder, just look at the brand Reiss. It was a dream came true when Kate hit the White House wearing one of its nude Shola bandage dresses in May 2011. She rivaled First Lady Michelle Obama's fashion credentials, and the outing made Reiss a known brand outside of the U.K. The brand is now carried at Bloomingdale's.
Other past Kate favorites include Zara, Whistles & LK Bennett (also now in Bloomingdale's.) And who could forget the engagement dress from Issa?
The baby is not even here yet and some retailers are already lucking out.