Pinterest

What
Social networking site where users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting. Now rivals Facebook in driving customers to retail purchases via social media.

Disrupting
The way people collect, share, shop and buy.

DO NOT USE: pinterest logo
Source: pinterest.com

Headquarters: San Francisco, Calif.
CEO: Ben Silbermann
Year Founded: 2009 (site live 2010)
Number of Employees: 80
Funding: Pinterest has raised more than $300 million.
Key Investors: Andreesen Horowitz, Bessemer Venture Partners and FirstMark Capital

Vital Stats

  • Among the 50 most visited web sites in the U.S.
  • Near 50 million users
  • Captures 15 percent of adult U.S. internet users, 1 percent behind Twitter (Pew data)
  • Women are five times as likely to use as men (Pew data)
  • Recent $200 million VC round valued company at $2.5 billion
  • Its users are now tracked as retail purchasing benchmark
  • Made first acquisitions in 2013: Livestar and Punchfork

Tech

Latest Special Reports

  • Piggybanks navigating a maze

    Americans continue to worry about persistent inflation, ongoing market volatility and the possibility of a recession. Many are working to manage the impact on their retirement and savings. The implications of all this economic uncertainty, as well as changes in tax laws, bring new considerations for individuals and especially those retirees planning for and managing future finances.

  • Between new federal tax bill changes and underutilized deductions, CNBC finds ways to save money while filing taxes.

  • Coverage of the World Economic Forum’s annual meeting in Davos, Switzerland.