BuzzFeed

What
An online news organization mixing original reporting across a wide variety of subject verticals, and native advertising (sponsored content), in a publishing model focused on social sharing and viral traffic growth.

Disrupting
Traditional publishing models, both print and digital.

buzzfeed
Source: Buzzfeed

Headquarters: New York
CEO: Jonah Peretti
Year Founded: 2008
Number of Employees: 250
Funding: $46.3 million
Key Investors: Hearst Ventures, SoftBank Capital, New Enterprise Associates, RRE Ventures and Lerer Ventures

Vital Stats

  • Revenue increased three times from 2011 to 2012
  • Revenue expected to double in 2013
  • Projects profitability in 2013
  • Doubled monthly traffic in past six months (hit 65 million unique visits in April)
  • 60 percent of readers are 18 to 34
  • More than 70 percent of traffic is from social and over half is from mobile
  • Advertisers include GE, GEICO, Virgin Mobile, Sprint, Pepsi, Viacom and YouTube
  • Over 300 years of its video has been watched on YouTube
  • More than 100 million views over 500 total videos
  • Most popular videos: "The Angriest Babies in The Whole World," "What 2,000 Calories Looks Like" and "True Facts About The Angler Fish."


Tech

Latest Special Reports

  • Innovative female entrepreneur examining prototype

    In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve? CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

  • Invest in You: Ready. Set. Grow. is focused on improving Americans’ money knowledge of saving, spending and investing.

  • All the tools you need to navigate the financial challenges of planning and paying for college.