Kickstarter

What
A new way to fund creative projects, from films, games and music to art, design and technology. Applies a 5 percent fee to the total amount raised from successfully funded projects.

Disrupting
Traditional financing model, across industries, including media, technology and publishing.

Source: Kickstarter

Headquarters: New York
CEO: Perry Chen
Year Founded: 2009
Number of Employees: 60
Funding: N/A
Key Investors: Union Square Ventures, Thrive Capital, Betaworks and Jack Dorsey

Vital Stats

  • 98,247 projects (as of May 14, 2013)
  • $611 million in total dollars committed to projects
  • Project success rate: 43.9 percent
  • Successfully funded projects: 41,302
  • Projects raising more than $1 million: 31
  • Most projects in the $1,000 to $10,000 range
  • Unsuccessfully funded projects: 52,706
  • $606.75 pledged per minute in 2012
  • Projects funded in 177 countries (90 percent of the world)
  • Music had most projects; gaming most money, a $83 million
  • Gaming startup Ouya raised $8 million on Kickstarter and recently graduated to a round of venture capital

Tech

Latest Special Reports

  • CNBC Upstart 100 is a new original list of the bright young startups poised to become the great companies of tomorrow.

  • Innovative female entrepreneur examining prototype

    In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve? CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

  • Frontline insights and unique views on key issues and challenges facing today’s CFOs.