(Click for video linked to a searchable transcript of this Mad Money segment)
Although conventional wisdom would suggest the path of least resistance for a consumer staples stocks such as Kellogg is lower, chart patterns seems to say something quite different.
Largely consumer staples stocks took a hit after bond yields spiked with these dividend yielders falling out of favor. Kellogg, however, may be an exception to that rule.
According to Tim Collins, a technician and Cramer colleague at TheStreet.com, chart patterns appear to be extremely bullish.
Specifically, Collins research shows a key crossover happening in the moving averages. That is Kellogg's 13-day moving average, a very short-term measure of the stock's trajectory, has just crossed above its 34-day moving average, which is a medium-term measure of that trajectory.
When the shorter-term 13-day moving average goes above the longer-term 34-day one, historically that's a buy signal.
Also, Collins is optimistic for other reasons.