McDonald's says a revamped version of its "Dollar Menu" that includes items priced at $5 could be launched nationally this year.
The world's biggest hamburger chain says it has been testing versions of its famous value menu that's called "Dollar Menu & More" in five markets across the country. The company noted that no official changes have yet been made to its current Dollar Menu, which was introduced more than a decade ago.
The change would come after McDonald's unsuccessful attempt last year to get customers to switch from the Dollar Menu to a pricier "Extra Value Menu," which features items costing closer to $2. But after sales flagged, the company went back to aggressively touting its Dollar Menu in TV ads.
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If the new "Dollar Menu & More" is rolled out, the Extra Value Menu would be retired, said Neil Golden, chief marketing officer for McDonald's, which is based in Oak Brook, Ill.