Consumers just got yet another option for entertaining their kids with Disney movies. Disney just agreed to rent its movies on YouTube -- it will offer hundreds of films from Disney, Pixar, and DreamWorks Studios on YouTube starting today for between $1.99 and $3.99. The studio controls pricing and will receive the majority of revenue.
The "November Sweeps" period -- when ratings set local affiliates ad rates -- ends Wednesday. But this year the buzz on Madison Avenue is about how little sweeps matter. Yes, local affiliates still certainly matter -- they account for north of $20 billion in advertising revenue, with just under $10 billion of that based on sweeps, according to Horizon Media's Brad Adgate. But, with the growth of cable, not to mention the impact of DVRs, logging real-time viewing in a Nielsen diary seems antiquated.
James Murdoch may have embarrassing questions to answer when he returns to Westminster on Thursday to testify before a parliamentary committee investigating the phone hacking scandal that has engulfed the News Corporation, the New York Times reports.Documents released since his first round of testimony in July have cast doubt on his version of events, while fresh revelations have spilled out about his company’s questionable practices. the New York Times reports.