CNBC Europe, the leading pan-European business and financial TV channel, has announced that the New York Mercantile Exchange, Inc. (NYMEX), the world's largest physical commodity futures exchange, will sponsor the channel's first specially themed Commodities Week.
Starting on 29th May with sponsored trailers, Commodities Week will begin on 5th June and run through the majority of CNBC Europe's business day programming, with interviews, dedicated features and analysis on the subject.
NYMEX will run 30 second adjacent advertising spots throughout the week and benefit from branding on Commodities Week statistical graphics and charts. Branded edited highlights with key news and analysis, will run the week after Commodities Week has aired.
"With the recent boom in commodity prices, Commodities Week will provide our viewers with all the analysis and insight that they need. This special themed week offers our inaugural sponsor NYMEX the opportunity to directly associate themselves with a relevant subject matter and increase their awareness in Europe, which is a key growth region for them," said Liz Jones CNBC Europe's Vice President and European Sales Director.
NYMEX is also currently sponsor of CNBC's daily global business news programme Worldwide Exchange, until the end of June.
Successful Themed Weeks
CNBC Europe has run a several successful themed weeks that focus on particular issues or regions, including China Week, Energy Matters Week and Greek Week. Each has given viewers in-depth analysis on that particular subject area and have proven popular with advertisers who can directly associate themselves to a particular issue. Commercial sponsors were Shell, NYMEX and P & K Portfolio Investments respectively.
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About CNBC Europe
CNBC Europe is the only pan-European real-time financial and business channel dedicated to European CEOs and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 100 million homes, 1,400 banks and financial institutions and four and five star hotel rooms throughout Europe, the Middle East and Africa. CNBC Europe is wholly owned subsidiary of NBC Universal. NBC Universal is the broadcasting unit of General Electric Company (GE).
The New York Mercantile Exchange, Inc., is the largest physical commodity exchange in the world, offering futures and options trading of energy and metals contracts and clearing services for off-exchange energy transactions. Through a combination of open outcry floor trading and the NYMEX ACCESS® and NYMEX ClearPort® electronic-trading platforms, a wide range of products – including crude oil, petroleum products, natural gas, coal, electricity, gold, silver, copper, aluminum, and platinum group metals markets – are available virtually 24 hours each day.