CNBC Europe, the leading pan-European business and financial TV channel, has made changes to the format and on-air look of its daily programming, including an upgrade of its London studio facilities.
Squawk Box Europe, anchored by Geoff Cutmore, now features a number of market reporters on-air at the same time, allowing for more interactive discussions and round-table style discussions between reporters and guests. A new, larger anchor desk has been created that allows for co-anchor slots and guest seating.
To give viewers greater analysis at the end of the business day, Europe Tonight will now be co-anchored by Guy Johnson and Anna Martin, and from Monday, 4th February will move to a new time-slot of 19.00 – 20.00 CET.
The channel has also enhanced its coverage of financial exchanges, adding Central and Eastern Europe and the Middle East regions to its reporting throughout the day and adding these regions to its signature video wall map, to display real-time market fluctuations.
New on-air studio graphics
The channel has also adopted a crisp new look to its on-air appearance, with new studio backdrops that allow for five different on-air backgrounds, giving each programme a new look. Revolving triangular pillars have been installed in the studio, which can be changed depending on each programme. Light Emitting Diode (LED) lighting has also been installed, creating pure, vibrant colours throughout the studio.
The main anchor desk can also be split in two, with the larger section which includes a built-in plasma screen that displays programme title graphics, being used for Worldwide Exchange,Power Lunch Europe,European Closing Bell and Europe Tonight. The smaller section of the desk can be moved to another area of the studio, to create a separate reporting desk.
The channel has also introduced new on-air graphics for major announcements, including European Central Bank and Bank of England rate decisions, to bring additional focus to these market moving moments. 3-D graphics will also be introduced on the video wall in the first quarter of the year on the video wall, to create a more dynamic look.
“The new format is more appealing to viewers, allowing them to see even more discussion and analysis with our senior business leader guests, giving greater insight to the business issues of the day,” commented Barbara Stelzner, Vice President and Director of News and Programming at CNBC Europe. “With an enhanced on-air look, viewers will also see more analysis from other financial hubs in the region, including the Middle East, and a new crisp look to our programming.”