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CNBC Creates India Branded Segment on CNBC’s Worldwide Exchange

Singapore, 4 August 2008 – CNBC, First in Business Worldwide, in conjunction with Network18, has enhanced its global business and financial news coverage with the creation of “The India Business Report”, a branded segment specifically on India, in CNBC’s Worldwide Exchange.

CNBC provides fast, actionable, dynamic and accurate business and financial news to approximately 400 million households worldwide. Worldwide Exchange is the 1st LIVE global business and financial news program, focusing on global investment issues, and analyzing the trends and economic indicators that are influencing those who are investing across international markets. Tapping on the network’s global resources and expertise, Worldwide Exchange is simulcast from Singapore, London and New York, providing viewers around the globe, news and information at the close of the trading day from Asia, the middle of the trading day in Europe and the pre-market action in the U.S. Worldwide Exchange is aired every business day, in Asia from 4 pm to 6 pm SIN / HK time, 10 am to Noon CET (9 am-11 am in the UK) and 4 am to 6 am EST in the U.S.

The launch of ‘The India Business Report’, on Worldwide Exchange, today, is a perfect addition to the program. During the segment, CNBC-TV18’s and CNBC Awaaz reporters will provide LIVE reporting of the biggest breaking business, financial and economic news and information from India. India is taking center stage in the global economic order, and reports from credible and experienced CNBC – Network18 journalists, live from India, will add a powerful dimension to the Worldwide Exchange. This segment will be aired globally anytime between 4.40 pm SIN / HK, 10.40 am CET (9.40 am in the UK) and 4.40 am EST in the US.

“We have gained enormously through our partnership with CNBC in the past few years, as we have progressed to making CNBC-TV18 and CNBC AWAAZ India’s benchmark business brands,“ said Sai Kumar, Group COO, Network18. “We see immense benefits by scaling up our engagement – from the perspectives of both the viewers and advertisers. A lot of Indian companies are looking at capital raising abroad, tapping International consumer & trade markets & investors, and the CNBC franchise will be an ideal partner in these efforts, in terms of providing opportunities as well as building awareness levels among audiences that matter “

“India is clearly one of the world’s growth engines, and we believe it is time to reflect this economic transformation by building on our strong and successful partnership with Network18,” said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. “The addition of “The India Business Report” on Worldwide Exchange, expands the breadth and depth of our global business and financial news coverage, providing CNBC’s global audiences, enhanced access into one of the strongest emerging economies in the world, and therefore, a more thorough and complete picture of the global economy.”

CNBC and Network18 plan to have a gradual but sustained build up through content and advertising initiatives, which will create value to the Indian market accessing a global audience, as well as to International investors and companies accessing the Indian market.


About Network18

Network18 [BSE: 532798,NSE: Network18] is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India’s largest Internet players - Web18, as well as one of India’s leading real time financial information and news terminals - Newswire18. TV18 has recently expanded into print with the acquisition of Infomedia, India's leading player in the special interest publishing and printing operations space, and announced collaboration with Forbes media for the launch of a business magazine in India and is in process of launching a Hindi business daily for the Indian market via a 50:50 JV with Jagran Prakashan. Through its holding in ibn18 Broadcast Ltd (ibn18) [BSE: 532800,NSE: ibn18], Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group’s filmed entertainment operation and has launched ‘Colors’, a Hindi general entertainment channel. Additionally, Network18 holds the Group’s online & on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18. For more information, log on to www.network18online.com


About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband on www.cnbc.com. CNBC content is also distributed on the 3G platform through selective markets.

For more information, please visit us at www.asia.cnbc.com.

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