Oprah Winfrey is one of the most influential people in America. "The Oprah Winfrey Show" reaches 44 million people each week. And those numbers translate into big sales for the products Oprah recommends.
CNBC's "The Oprah Effect" explores the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on The Oprah Winfrey Show.
Lisa Price, founder and president of Carol's Daughter, started her natural beauty products in her kitchen in 1994. Sales skyrocketed after The Oprah Winfrey show featured the start up business, with CNBC's Carl Quintanilla.
Susan Harrow, media coach and author of the "Ultimate Guide to Getting Booked on Oprah," shares her strategies on how to appear on the Oprah Winfrey Show, with Carl Quintanilla.
James Lou, EVP and Chief Strategist for DDB Chicago, explains how women, Oprahs core audience, spend more than $7 trillion dollars a year.
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