The Oprah Effect

About the Show

Oprah Winfrey is one of the most influential people in America. "The Oprah Winfrey Show" reaches 44 million people each week. And those numbers translate into big sales for the products Oprah recommends.

CNBC's "The Oprah Effect" explores the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on The Oprah Winfrey Show.

Oprah's Favorites

  • Carol¿s Daughter

    Lisa Price, founder and president of Carol's Daughter, started her natural beauty products in her kitchen in 1994. Sales skyrocketed after The Oprah Winfrey show featured the start up business, with CNBC's Carl Quintanilla.

Web Extras

  • Susan Harrow, media coach and author of the "Ultimate Guide to Getting Booked on Oprah,"€ shares her strategies on how to appear on the Oprah Winfrey Show, with Carl Quintanilla.

  • Oprah’s Consumer Influence

    James Lou, EVP and Chief Strategist for DDB Chicago, explains how women, Oprahs core audience, spend more than $7 trillion dollars a year.

Related Links

Contact The Oprah Effect

  • Show Times

    Check the U.S. schedule for upcoming show times.


  • Carl Quintanilla

    Carl Quintanilla is co-anchor of CNBC's "Squawk on the Street" and "Money Movers"