CNBC, First in Business Worldwide, today announced that Credit Suisse, one of the world's leading financial services providers, will sponsor a second series of Executive Vision.
The Executive Vision series will air across Europe, the Middle East and Africa, Asia Pacific, Australia and the United States as five, one hour-long programmes. Each episode will feature round table style discussions with leading CEOs and executives. The series will launch on 4 October 2010 and will air during CNBC’s evening schedule across all regions.
Hosted by CNBC’s Simon Hobbs, the second series of Executive Vision will challenge leaders from sectors including media, technology, philanthropy, infrastructure and global logistics to discuss and debate issues in their respective industries. Each programme will present hypothetical situations that will need to be addressed by a panel of executives, who will then use their experience and expertise to collectively propose solutions.
Credit Suisse will benefit from branding on related promos, opening and closing billboards and break bumpers that will air around each programme. Vignettes featuring actionable takeaways from each programme, and from senior Credit Suisse executives sharing their expertise on programme topics, will air throughout the campaign. Credit Suisse will also take advertising across CNBC.com and there will be a dedicated sponsored programme page for Executive Vision.
As part of the campaign, Credit Suisse will also have a four-part co-branded advertorial series in the Asian edition of TIME and Worldwide edition of Fortune magazine. The first advertorial, appearing in the 27 September issue of Fortune and the 4 October issue of TIME, will recap on the first series of Executive Vision with the following three focusing on content from series two.
The Executive Vision series will be supported by print advertising in the Financial Times, the Wall Street Journal, USA Today and CNBC Business magazine as well as radio advertising on Sirius Radio and billboard advertising in Times Square in New York City.
Paul Maraviglia, Vice President Sales, EMEA at CNBC, said, “Executive Vision proved to be hugely popular with our C-Suite audience in 2009 and I’m delighted that Credit Suisse have decided to sponsor the series again, which I’m sure will lifts the lid on the personal stories behind some of the world’s most powerful business leaders.”
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