The Patriots and Giants don't face off for another few days, but the Super Bowlalready has some big winners — advertisers.
This year's ad rates are at a record high: $3.5 million per thirty second spot, on average.
But not only could the big game draw record viewers, but marketers are also cashing in online, where they start generating attention for their ads weeks before the big game. By now, about half of Super Bowlads are already online, as brands look to turn their 30-second ad buy into weeks-long marketing event.