Research In Motion's unreleased BlackBerry 10 will push the company back to the top of the smartphone market, CEO Thorsten Heins said, according to a report.
“We’re here to win,” Thorsten told Bloomberg. “We’re not here to fight for third or fourth place.”
The BlackBerry 10 operating system will soon also be available to license to other manufacturers Thorsten told Bloomberg.
“QNX is already licensed across the automotive sector — we could do that with BB10 if we chose to,” Heins told Bloomberg.
Heins is putting a lot of faith in the company's new BlackBerry 10, but whether the smartphone maker can "win" against its competitors Apple and Samsung, seems unlikely. (Read More:Should Samsung Buy Research In Motion?)
RIM's revenue fell 43 percent in the last quarter and the company announced it was cutting 5,000 jobs. Since then RIM has continued to face rumors of a potential acquisitionsand Edward Snyder of Charter Equity Research said he doesn't see the things getting much better for the company. (Read More:IBM Eyes RIM's Enterprise Business: Report.)
"The losses are probably going to get worse," Snyder said on CNBC's “Closing Bell”Monday.
With competitors like Apple and Samsunglaunching their latest mobile devices this fall, it seems unlikely that the BlackBerry's launch, slated for early next year, will gain any traction, he said.
"RIM doesn't have it, won't have it until the beginning of next year, so things are just going to get worse," he said.
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