Owen, who has owned Apple stock for 20 years, said that she started the private group on InvestorVillage's website because Apple retail investors needed a platform exchange information and ideas about the stock. And by making the group private, it allows members to bond as a group, she said.
David Thall, an AAPL Sanity member, said that membership in the group has given him an edge when it comes to investing in Apple.
"By being a member of this investment group I have access to first-hand information. In fact, I usually get it a lot sooner than people might get it sifting through the analyst blogs and noise out there," Thall said on Thursday on CNBC's Squawk on the Street. "So I'm able to make an informed decision. So as an investment group, its really given me a lot of self-confidence in being able to stick with Apple."