Consumer Nation

Six Pack: Beer Buzz of the Week

Six things that have consumers buzzing in the world of beer, wine and spirits this week:

Glass of shandy with slice of lemon
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1. Guinness Gets Generous With New Ale: Seasonals and variety mixed packs are a big factor in the success of craft beer.  Now Diageo's Guinness brand is taking a page from the craft playbook and producing a holiday beer. Guinness is introducing Guinness Generous Ale, a 5.6 percent alcohol by volume holiday ale that offers the distinct roast of malt Guinness is known for in the style of a more traditional English Ale. The beer will be available in a Guinness Winter Selection Variety Pack, which will hit shelves nationwide around Nov. 1.  The Guinness Winter Selection Variety pack will feature the new Guinness Generous Ale, along with Guinness Black Lager, Guinness Draught and Guinness Foreign Extra Stout.