In an auditorium last week at the UCLA Anderson School of Management, startup companies sought out investors to help take their ideas to the next level.
This wasn't a tech conference. Venture capitalists were here to check out sustainable farming.
"In the next 40 years there's going to be a 70 percent increase in demand for food worldwide," said Jason Reed, founder of Seedstock.com, which hosted the event. "There's not a lot of models for how sustainability can capture that increased demand and those increased pressures."