The New Entrepreneurs

Seeking a New Startup Idea? Try Farming

In an auditorium last week at the UCLA Anderson School of Management, startup companies sought out investors to help take their ideas to the next level.

Wayne Eastep | Stone | Getty Images

This wasn't a tech conference. Venture capitalists were here to check out sustainable farming.

"In the next 40 years there's going to be a 70 percent increase in demand for food worldwide," said Jason Reed, founder of, which hosted the event. "There's not a lot of models for how sustainability can capture that increased demand and those increased pressures."