London Olympics 2012

  • 2012 Olympic Rings Unveiled at St Pancras International Station

    Border agency guards including immigration and passport workers at Heathrow airport who had threatened to strike for 24 hours over job cuts on the eve of the Olympic Games called off their action on Wednesday, their union said.

  • U.S. Olympian Kayla Harrison

    Harrison won the women’s 78-kilogram class and the first gold medal for the U.S. in judo. Within 48 hours, she was inundated with interview requests from news organizations and late-night talk shows. They wanted her to recount her compelling life story.

  • British Double Olympic Gold Medalist Rebecca Adlington shows her medals from the 2008 Summer Olympics held in Beijing, China.

    Many governments are giving their Olympic medal winners bonuses and in the U.S., a winning athlete faces a possible tax bill.

  • Meb Keflezighi of the United States reacts after coming in first place in the 2014 B.A.A. Boston Marathon on April 21, 2014 in Boston, Massachusetts.

    Sometimes the sports marketing universe aligns in perfect ways. For Skechers and Meb Keflezighi, August 2011 was one of those times.

  • heathrow-airport-sign-93.jpg

    Five years of planning. 150 rehearsals this year alone. Fifty staffers dedicated to nothing but preparations for the Olympic Games. These measures aren’t cheap, but Heathrow Airport is hoping the long-term benefits of being the official host airport for the London 2012 Olympic and Paralympic Games outweigh the near-term costs.

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    A web site run by in-laws of Prince William faced allegations that it violated the Olympic copyright protection act for selling hundreds of Olympic themed items under a section of the site called “Celebrate the Games.”

  • Actress Jennifer Lawrence as Katniss Everdeen in "The Hunger Games."

    Television executives raved about the numbers. The athletes got more attention than they thought possible.  Maybe it was the effect of "The Hunger Games" and bow-and-arrow-toting heroine Katniss Everdeen, or the lure of competing at a 198-year-old venue, or some combination.

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    Contrary to what the name might suggest, there's actually not that much gold in a gold medal. While the medal's design is different for every Olympics, it must adhere to guidelines set by the Olympic Charter.

  • Natalie Coughlin of the US Olympic Swimming team poses during a photo session during the 2012 Team USA Media Summit on May 14, 2012 in Dallas,Texas.

    “I love swimming,” said Coughlin recently, “but I don’t love it enough to hold a part-time job while trying to train five or six hours a day.”

  • Tower Bridge and City of London financial district

    The top of the Olympics medals table was, as predicted, a struggle between the world’s biggest economy, the United States, and its second-biggest China for first place. Yet when population and GDP are factored in to the medals tally, the biggest winner is in fact tiny Caribbean island Grenada.

  • Missy Franklin reacts after she competed in the championship final of the Women's 200m Backstroke during Day Seven of the 2012 U.S. Olympic Swimming Team Trials.

    Seventeen year old Missy Franklin, who won Olympic Gold in the 100m backstroke and also captured a Bronze in the 4x100-meter freestyle relay, is now swimming in the fast lane toward endorsement riches.

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    Michael Phelps is as close to a living Olympic legend as you can get. He's won 16 Olympic medals, including eight golds in the 2008 Beijing Games.  But what about his brand and earning power if he loses at the 2012 Games?

  • London Spectators at Olympics

    When it comes to protecting the Olympic sponsors, the ferocity of enforcement this time around is unprecedented and controversial.

  • The Olympic cauldron is extinguished and the Olympic flag has passed from London to Rio de Janeiro. For the athletes of the 2012 London Olympic games, the results are in the history books and for a few of the most amazing athletes, the record books. Now for many of these world class athletes, it’s time to temporarily switch their attention away from athletic competition to the corporate boardroom.

    So which Olympians left their mark on the 2012 games and are the biggest names in business? Here’s a look at 10 Olympic athletes you can expect to cash in.

  • With an the London Olympics has presented costly logistical and infrastructure challenges and has created the biggest peacetime security operation in the country’s history, costing an The British military has taken high-profile measures, from deploying over 17,000 soldiers inside and outside of London during the games to atop residential buildings. With so much emphasis on security, entering Olympic venues may make spectators feel like they are going through a check point at an airport. Just as

    So what are some of the prohibited and restricted items in 2012 Olympic venues? Click ahead for some of the most interesting examples.

  • NBC

    NBC says it has topped the $1 billion mark in advertising sales for the Olympic Games beginning this week in London.

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    Mitt Romney causes a stir in Britain by questioning whether the country is prepared to host the Olympics without a hitch and scheduling a fundraiser with the former head of a troubled bank.

  • English Phone BoothP

    Unlike recent past hosts of the Olympic Games, London has nothing to prove to anyone. Yet it has paid handsomely to hold the Games – for reasons that go beyond mere prestige, the Christian Science Monitor reports.

  • London Mayor Boris Johnson hit back at U.S. Presidential candidate Mitt Romney on Friday, saying the city was as prepared as ever for the Olympic Games.

  • Tower Bridge and City of London financial district

    The global economic downturn is taking its toll on businesses across the globe, but the organization behind the Olympics — the International Olympic Committee (IOC) — seems to be recession-proof.