Target: Inside the Bullseye

About the Show

Target—or Tar-zhay to its devotees—is a true American original.

George Draper Dayton and his sons took a small Minneapolis department store and changed the face of retail forever, consistently donating 5% of its revenue to charitable causes. Walking the fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the cache of an urban boutique. Because of this unique dichotomy the company has managed to avoid many of the problems of its competitors, promoting the idea that a walk down its aisles is not a chore, but an adventure.

With keen insight from CEO Gregg Steinhafel, "Target: Behind the Bullseye" reveals how Target became both tastemaker and discount retailer extraordinaire while continually reminding its customers to "Expect More, Pay Less."

Video Excerpts

  • George Dayton's Legacy

    Target has a long legacy of department store retailing that goes back more than 100 years. It all began with George Draper Dayton and his ability to sell.

  • The Year of Discount Retail

    1962 was a very big year for discount retailing, with the opening of the very first Target, Wal-Mart and K-Mart locations.

  • The Center of the Bullseye

    Company executives know the bottom line of Target's success is about a lot more than discounted merchandise.

  • Target's Nickname Tar-zhay

    Target's chief marketing officer, Michael Francis, talks about the company's nickname and why it's perceived as a "gift" from customers.

  • Target: Inside the Bullseye

    Target's chairman, president and CEO, Gregg Steinhafel, talks about the meaning of the company's tag line, "Expect More, Pay Less."

  • High Design, Low Prices

    Architect and designer Michael Graves discusses his perception of design and working with Target.

  • Giving Back

    Makeup artist Sonia Kashuk talks about Target's response to her bout with breast cancer.

Related Links

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