CNBC’s Carl Quintanilla investigates the rapidly growing and controversial e-cigarette industry, a market expected to hit $9 billion by the end of 2019. CNBC gets unprecedented access inside Juul Labs, a company whose innovative product design and marketing have made it the industry leader as well as a lightning rod for criticism that vaping companies are luring teenagers into nicotine addiction. While some believe e-cigarette sales should be restricted to protect kids, others claim stricter regulation could cost the lives of many adult cigarette smokers struggling to kick their deadly habit. In “Vaporized,” CNBC explores the raging debate: are e-cigarettes a curse or a cure?
"Squawk on the Street" Co-Anchor & "Squawk Alley" Anchor
Since joining NBCUniversal in 1999, Quintanilla has covered a wide range of stories for both CNBC and NBC News, where he was a New York- and Chicago-based correspondent for "Today" and "NBC Nightly News." He has covered five Olympic Games, the 2004 U.S. presidential campaign and international military conflicts from Israel to Iraq. In 2005, he spent weeks in New Orleans as part of NBC's team coverage of Hurricane Katrina, for which he shared a national Emmy, a DuPont Award, a RTNDA Edward R. Murrow Award and broadcast's highest honor, the Peabody Award.