CNBC’s Carl Quintanilla investigates the rapidly growing and controversial e-cigarette industry, a market expected to hit $9 billion by the end of 2019. CNBC gets unprecedented access inside Juul Labs, a company whose innovative product design and marketing have made it the industry leader as well as a lightning rod for criticism that vaping companies are luring teenagers into nicotine addiction. While some believe e-cigarette sales should be restricted to protect kids, others claim stricter regulation could cost the lives of many adult cigarette smokers struggling to kick their deadly habit. In “Vaporized,” CNBC explores the raging debate: are e-cigarettes a curse or a cure?
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