Juul CEO: 'I'm sorry'

CEO Kevin Burns says the rise of JUUL means the decline of combustible cigarettes, but former FDA Commissioner Scott Gottlieb thinks the company may be hooking a new generation on nicotine. VAPORIZED: AMERICA'S E-CIGARETTE ADDICTION will be available on CNBC.com, Apple TV, Fire TV, Roku or available for purchase on iTunes or Amazon starting July 16th.