Sports Biz with Darren Rovell

SI Swimsuit Sneak Peek: How Technology Has Changed The Game

As part of my continuing promotion of my upcoming documentary, “Business Model: Inside the Sports Illustrated Swimsuit Issue,”we’re giving you a look at how Sports Illustrated’s MJ Day used Twitter to hype up this year’s issue.

The documentary premieres on CNBC on Feb. 9 at 9 p.m. ET.

Here’s a look at the difference between digital photography and the old way with Sports Illustrated’s Diane Smith.

Remember, mark your calendars.

The documentary premieres on CNBC on Feb. 9 at 9 p.m. ET.

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Check out these previous Sneak Peeks:

Questions?  Comments?  SportsBiz@cnbc.com