Apple's iPhone 5C became available for pre-order last week, but the company has been unusually quiet about the number of devices it has sold so far.
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The 5C, Apple's lower-cost smartphone with a plastic casing, became available for pre-order on Friday with subsidized pricing starting at $99. The iPhone 5S goes on sale in stores and online this Friday with subsidized pricing starting at $199.
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In the past, the tech giant has been quick to boast about its high sales during the first few hours its devices became available. The fact that the company has kept mum on the matter so far has lead some to speculate that the early pre-order numbers aren't as good as they had been for earlier models.
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But even if Apple has low pre-orders for the 5C, it may not matter that much because the company's business strategy is shifting, Alex Gauna, a senior research analyst at JMP Securities, said Tuesday on CNBC's "Squawk on the Street."