The meal ticket to lock in new business on Wall Street may soon have a lot less to do with food and drinks.
Firms are looking for more creative ways beyond traditional dinners to entertain clients and prospective business partners.
It's now becoming about sweat, stamina and overcoming obstacles at activities such as spinning, CrossFit and even races like Tough Mudders.
Stephanie Cadet, a sales rep at investment bank CLSA, has scheduled events for clients at SoulCycle, the boutique indoor cycling chain. She has another one coming up later this month.
"There are definitely many more options now—especially in the past couple of years. They have sort of flourished," Cadet said.