Talk about bling.
The new line of Lux Watches has a variety of band options and comes in two sizes, 38 and 42 mm. It will also be available in various colors, including 24-karat gold, 18-karat pink gold and 950 platinum. Prices for the device range from about $7,500 to $75,000.
The Lux Watch Omni model is the most expensive of the bunch and features multiple rows of diamonds not only around the face, but also on the strap, clasp and buttons.
Apple plans to sell its own gold model of the smartwatch, called the Watch Edition, but it is only available in 18-karat yellow gold and rose gold. Apple has not announced pricing for the model, but some speculate it could cost upwards of $5,000.
The tech giant will also sell two other models, a "Watch Sport," which has an aluminum casing, and a model called just "Watch," which features a stainless steal casing.